Author: mcsadv

LaSalle State Bank Branding

Business and product branding, or corporate branding, is an important factor contributing to a business’s ability to maintain its image in the public. It ensures that the company sustains a fitting presence in the target specific market.

ST. MARGARET’S HEALTH CARE MARKETING

St. Margaret's Health Care

MCS Advertising’s Conquest Program is a great way to deliver your message to those who are most interested in your product or service offering. The program is an ideal mix of email, Facebook and traditional direct mail marketing and can help you identify who is most likely to act on your call to action.

St. Margaret’s Health System Website

St. Margaret’s Health System is one of the fastest health care providers in the Illinois Valley area. Constantly building new clinics and adding new doctors. Their old site wasn’t able to keep up with all their updates.

They needed a site that was able to grow and change as quickly as they did. MCS answered with a website using a content management system with a backend dashboard that would allow their staff to easily learn and make updates. Now, little edits to doctor or clinic information could be made in a snap.

Being as big as St. Margaret’s is, so was the size of their site. A lot of planning was put into organizing all of the site’s content. The user had to be able to find what they were looking for quickly and easily. The site is responsive as well. Automatically changing to fit the device you’re viewing it on. Smart phone, tablet or desktop, all the site’s information will be easy for you to find and read.

Our reach is worldwide

This article was recently in the February 2018 edition of our Spark e-newsletter.


MCS Advertising not only takes care of businesses and clients in the surrounding area, but MCS works with worldwide international accounts as well.

For over 10 years, we have been working with Zoobooks and National Wildlife Federation to promote their publications and products for kids through both print and digital marketing.

Zoobooks is one of the most significant wildlife publishing brands in the United States and the world. Their award-winning magazines include Zoobies, Zootles, Zoobooks and Zoodinos. These publications and digital apps are perfect for young animal lovers of all ages.

Continue reading “Our reach is worldwide”

Please help us welcome Austin Bowden to the MCS Family!

Austin is currently attending Devry University pursuing his Bachelors in Multimedia Design with a specialization in web design. His role at MCS, as the Digital Print Manager, is to assist with printing, editing, and design work.

When he isn’t rocking his role at MCS, Austin likes to hang out with his friends. In the summer, you can find him playing in basketball and softball leagues. We are excited to have him a part of the team!

Effective Communication is Key

This article was recently published in the January 2018 edition of our Spark e-newsletter.


Woodhaven Lakes Association is a private camping resort in North Central Illinois with 4,000+ members. Since summer is the busiest season, employees always have summer on their mind. When they are not working to make this year’s summertime memorable, they are getting things ready for the next. With a membership of this size, planning and organizing events and managing the facilities and property are a constant task – just sharing news and announcements with members is a full-time job.

Continue reading “Effective Communication is Key”

LaSalle State Bank Branding

Business and product branding, or corporate branding, is an important factor contributing to a business’s ability to maintain its image in the public. It ensures that the company sustains a fitting presence in the target specific market.

There are two main considerations when it comes to branding:

  1. The first one is to satisfy the wants and needs of your target audience.
  2. The second is to provide visuals that can position the company and their products in the most appropriate manner that is in tune with its target audience.

Branding is something that will develop through the name, logo, and various marketing materials as a whole. MCS Advertising can design and setup corporate branding by selecting an appropriate color pallet, core fonts/typeface, and a “look,” so to speak, that is unique to your business and span across all marketing materials.

LaSalle State Bank, a well-established community bank came to MCS with a need to re-invent themselves. The appearance of their marketing materials had grown outdated and they felt it was time for a change. While they decided to keep their logo the same, everything else, in terms of their branding, was a complete overhaul. MCS worked up several corporate branding directions as a basis to start with and through feedback from both the marketing committee at the bank and our very own expertise in design standards, we came up with the look and feel you see here. A fresh, more broad-appealing professional look ensued and now is easily recognizable as the bank’s identity.