Brand marketing is important to nearly every business. Whether your selling shoestrings or hi-tech machinery, branding is an integral part of every successful business. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
This article was recently published in the March 2018 edition of our Spark e-newsletter.
The power of print design impacts your daily life too!
This article was recently in the February 2018 edition of our Spark e-newsletter.
MCS Advertising not only takes care of businesses and clients in the surrounding area, but MCS works with worldwide international accounts as well.
For over 10 years, we have been working with Zoobooks and National Wildlife Federation to promote their publications and products for kids through both print and digital marketing.
Zoobooks is one of the most significant wildlife publishing brands in the United States and the world. Their award-winning magazines include Zoobies, Zootles, Zoobooks and Zoodinos. These publications and digital apps are perfect for young animal lovers of all ages.
Austin is currently attending Devry University pursuing his Bachelors in Multimedia Design with a specialization in web design. His role at MCS, as the Digital Print Manager, is to assist with printing, editing, and design work.
When he isn’t rocking his role at MCS, Austin likes to hang out with his friends. In the summer, you can find him playing in basketball and softball leagues. We are excited to have him a part of the team!
This article was recently published in the January 2018 edition of our Spark e-newsletter.
Woodhaven Lakes Association is a private camping resort in North Central Illinois with 4,000+ members. Since summer is the busiest season, employees always have summer on their mind. When they are not working to make this year’s summertime memorable, they are getting things ready for the next. With a membership of this size, planning and organizing events and managing the facilities and property are a constant task – just sharing news and announcements with members is a full-time job.
Business and product branding, or corporate branding, is an important factor contributing to a business’s ability to maintain its image in the public. It ensures that the company sustains a fitting presence in the target specific market.
There are two main considerations when it comes to branding:
- The first one is to satisfy the wants and needs of your target audience.
- The second is to provide visuals that can position the company and their products in the most appropriate manner that is in tune with its target audience.
Branding is something that will develop through the name, logo, and various marketing materials as a whole. MCS Advertising can design and setup corporate branding by selecting an appropriate color pallet, core fonts/typeface, and a “look,” so to speak, that is unique to your business and span across all marketing materials.
LaSalle State Bank, a well-established community bank came to MCS with a need to re-invent themselves. The appearance of their marketing materials had grown outdated and they felt it was time for a change. While they decided to keep their logo the same, everything else, in terms of their branding, was a complete overhaul. MCS worked up several corporate branding directions as a basis to start with and through feedback from both the marketing committee at the bank and our very own expertise in design standards, we came up with the look and feel you see here. A fresh, more broad-appealing professional look ensued and now is easily recognizable as the bank’s identity.
MCS Advertising’s Conquest Program is a great way to deliver your message to those who are most interested in your product or service offering. The program is an ideal mix of email, Facebook and traditional direct mail marketing and can help you identify who is most likely to act on your call to action.
When a newer, less-established St. Margaret’s OB/GYN doctor needed to get his name out to the communities surrounding his two practice locations, our Conquest Program was the perfect strategy to use. The campaign was able to target women of a specific age-range and income level in two defined geographic areas that are relevant to his practice locations. As part of the Conquest Program process, MCS developed a targeted email list for the identified demographics and designed an email campaign introducing the doctor and his service offerings at both locations.
The engagements that took place during this email campaign was tracked by MCS so that we could determine who would receive a postcard mailing with a complementary design and message to the email. All the while, this same “intent to buy” list that is targeted via email and postcards was also being targeted in their respective Facebook newsfeeds—reinforcing the campaign message.
The Conquest Program is never a “one and done” approach. We take this process and implement it twice per month for a period of 3 to 6 months per campaign. So, in summary, this approach allows us to reach a very targeted list of individuals to begin with and further hone in on those that are most interested in the campaign message—thus improving our clients’ return on their investment.
MCS worked closely with the La Salle County committee members to design a new responsive website, that is easily navigated by all devices.
We planned and laid out a smooth navigation by re-organizing and updating the over 800 pages of content and information, for more than 175 departments, committees and services.
The site was built using Wordpress to be easily maintained and updated by the LaSalle County staff. MCS continues to providing continuous support and service for their website.
What does Basalay, Cary & Alstadt’s architecture and MCS’s website for them have in common? Hmmm…how about modern feel, clean lines, functionality, and overall awesomeness. Sounds about right.
BCA (We’ll just call them BCA because, well we kind of like using initials) came to us asking for all that and we replied, “Done.”
BCA’s website is a clean, user-friendly website that shows off some of their remarkable, award winning architecture. Yet, that’s not all it does. We also set up a restricted plan room section where BCA could post projects for contractors to bid on. Log in access was appropriated by BCA. So contractors could visit the site, see any upcoming projects but then have to request access to view private project details on the site.
This site was done using the WordPress content management platform, giving BCA employees easy access to make updates and changes to the site.