Design is our passion…For business. For the arts. For industry. For education. For tourism.
The portfolio of our clients includes a variety of businesses and organizations from a broad range of industries, including: healthcare, financial, industrial, auto, tourism, retail, and more! You name it.
LaSalle State Bank Branding
LaSalle County Visitor's Guide
Healthy You Magazine
US Truck Body Brochures
IV YMCA Conquest Campaigns
St. Margaret's Conquest Campaigns
Woodhaven Lakes Website
Basalay, Cary & Alstadt Website and Planroom
LaSalle County Website
LaSalle State Bank BrandingLaSalle State Bank, a well-established community bank came to MCS with a need to re-invent themselves. The appearance of their marketing materials had grown outdated and they felt it was time for a change. While they decided to keep their logo the same, everything else, in terms of their branding, was a complete overhaul. MCS worked up several corporate branding directions as a basis to start with and through feedback from both the marketing committee at the bank and our very own expertise in design standards, we came up with the look and feel you see here. A fresh, more broad-appealing professional look ensued and now is easily recognizable as the bank’s identity.
LaSalle County Visitor's GuideThe LaSalle County Visitor Guide is the official publication designed and distributed for the county. The guide provides visitors with information on all that the area has to offer, along with some editorial on current happenings and a bit of local history. MCS Advertising works alongside the LaSalle County Tourism Board and Coalition getting input on article topics and the cover from the guide committee members. Besides designing the guide and the maps included in it, MCS provides everything for this publication from cover to cover – acquiring photographs, research and copywriting, obtaining and compiling event calendars and other information from the area’s municipalities and attractions, and editing.
Healthy You MagazineSt. Margaret’s HealthyYou Magazine is a quarterly publication that gets mailed to a targeted audience and distributed to the health system’s many area locations and partners. MCS Advertising works closely with the marketing team at St. Margaret’s to choose the most suitable article topics for each issue and season. MCS then takes the collaborative work from concept to creation by providing everything from copywriting, editing, photography and graphic design to printing, mail list development and mailing.
US Truck Body BrochuresNow, selling U.S. Truck Body's van bodies isn't that difficult with all their innovative, standard features. But they were still looking for some brochures to help catch people's attention and make decision making for a van body even easier. MCS worked with U.S. Truck Body to create new product brochures they could drop off at their target audiences' offices. The focus was to design professional, eye-catching pieces that promoted the features that have helped keep them ahead of their competition.
IV YMCA Conquest CampaignsMCS Advertising’s Conquest Program is not only a great tool for reaching new customers, but if you have a previous-customer list in your arsenal, it can also be an effective tool for getting old customers to come back. For the Illinois Valley and Mendota Area YMCA’s, this approach worked well.
St. Margaret's Conquest CampaignsMCS Advertising’s Conquest Program is a great way to deliver your message to those who are most interested in your product or service offering. The program is an ideal mix of email, Facebook and traditional direct mail marketing and can help you identify who is most likely to act on your call to action. When a newer, less-established St. Margaret’s OB/GYN doctor needed to get his name out to the communities surrounding his two practice locations, our Conquest Program was the perfect strategy to use.
Woodhaven Lakes WebsiteMCS and Woodhaven relationship didn't start with a website. They have worked together for many years on many different projects. Last year, when Woodhaven was looking for an updated website and they knew who to call. MCS stepped in and created a website that had two functions. One was to showcase all amazing facilities and the year round fun found at Woodhaven for potential members. The second was a private "backend" area where current members can log in and get access to "members only" information. Now, Woodhaven is able to easily communicate sensitive material with its members and share all the recreational possibilities with interested visitors.
Basalay, Cary & Alstadt Website and PlanroomWhat does Basalay, Cary & Alstadt's architecture and MCS's website for them have in common? Hmmm...how about modern feel, clean lines, functionality, and overall awesomeness. Sounds about right. BCA (We'll just call them BCA because, well we kind of like using initials) came to MCS asking for all that and we replied, "Done." BCA's website is a clean, user-friendly website that shows off some of their remarkable, award winning architecture. Yet, that's not all it does.
LaSalle County WebsiteOne of MCS's biggest jobs. We worked closely with the La Salle County committee members to design a user friendly website with over 800 pages of content. Organization of information was key. The priority was to make this site easy for user to visit and use. In addition to ease of use for visitors, the site was built using Wordpress to be easily maintained and updated by the county staff.