Category: Branding

LaSalle State Bank Branding

Business and product branding, or corporate branding, is an important factor contributing to a business’s ability to maintain its image in the public. It ensures that the company sustains a fitting presence in the target specific market.

There are two main considerations when it comes to branding:

  1. The first one is to satisfy the wants and needs of your target audience.
  2. The second is to provide visuals that can position the company and their products in the most appropriate manner that is in tune with its target audience.

Branding is something that will develop through the name, logo, and various marketing materials as a whole. MCS Advertising can design and setup corporate branding by selecting an appropriate color pallet, core fonts/typeface, and a “look,” so to speak, that is unique to your business and span across all marketing materials.

LaSalle State Bank, a well-established community bank came to MCS with a need to re-invent themselves. The appearance of their marketing materials had grown outdated and they felt it was time for a change. While they decided to keep their logo the same, everything else, in terms of their branding, was a complete overhaul. MCS worked up several corporate branding directions as a basis to start with and through feedback from both the marketing committee at the bank and our very own expertise in design standards, we came up with the look and feel you see here. A fresh, more broad-appealing professional look ensued and now is easily recognizable as the bank’s identity.


IV YMCA Conquest

MCS Advertising’s Conquest Program is not only a great tool for reaching new customers, but if you have a previous-customer list in your arsenal, it can also be an effective tool for getting old customers to come back. For the Illinois Valley and Mendota Area YMCA’s, this approach worked well.

Having already had a database of previous members’ mailing addresses, and many times emails, the YMCA was able to provide MCS with this data and in turn, we were able to append a more substantial email list from it.

We then put together a campaign that would inform previous members about everything that is new and improved at their local YMCA’s, including numerous added membership benefits, and an enticing “no joiner fees” offer. Those that engaged with this email campaign were tracked by MCS and also sent a direct mail postcard including similar content so that the YMCA would stay top-of-mind. All the while, the entire email list was being targeted with related ads in their Facebook newsfeeds for another layer of communication.

This process was applied twice per month for 3 consecutive months to ensure the best results from the campaign.