Re-engage with customers who have already shown interest in your business. By tracking prospective customers, we can recapture their interest even after they have left your website using display ads, email lists, product suggestions, incentives and more.
There’s incredible strength in brand value. Creating strong, long-standing positive relationships and building a recognizable brand image establishes loyalty among consumers. Retargeting and remarketing ensures that your brand has the chance to appear multiple times in front of the same consumer and brings visitors back to your website.
People are spending more time online, which provides more opportunities for you to get your business in front of the right consumers. Retargeting is highly effective because it enables you to focus your marketing efforts on people who have already interacted with your brand and are more likely to convert.
Retargeting is a form of digital marketing that can help you keep your brand top of mind to people who have visited your website. In fact, the second they leave your website, retargeting kicks in and follows them on other sites they browse. For most websites, only 2% of web traffic coverts on the first visit, so ensuring we are staying top-of-mind will help you reach the 98% of users who don’t convert right away.
We first place a code on your website that uses JavaScript to track users who visit your website (the code is unnoticeable). This code then places a cookie on their browser that allows your display ads to follow them around the web as they search and browse.
Retargeting is very effective because it focuses your ad spend on people who are already familiar with your brand and have shown some type of interest by visiting your website—now let’s get them to convert!
The Retargeting Cycle
Social Retargeting is a form of digital marketing that can help you keep your brand top of mind to people who have visited your website. It can be an incredibly effective way to capture more sales and build relationships with shoppers after they have left the site. In fact, the second they leave your website, retargeting kicks in and follows them on other sites they browse. For most websites, only 2% of web traffic coverts on the first visit, so ensuring we are staying top-of-mind will help you reach the 98% of users who do not convert right away.
Imagine this scenario: a person finds your website and within minutes, decides to complete a purchase — becoming a lifelong customer. Most marketers are wise enough to know that the chances of this happening on a massive scale are small. About 96% of the people that visit a website for the first time are not ready to buy. People need more than one interaction with a brand to feel compelled to take the plunge and become a customer. That’s where retargeting comes in. We first place a code on your website that uses JavaScript to track users who visit your website (the code is unnoticeable). This code then places a cookie on their browser that allows your ads to follow them on Facebook and Instagram and they are browsing their feeds.
Social Retargeting is very effective because it focuses your ad spend on people who are already familiar with your brand and have shown some type of interest by visiting your website—now let’s get them to convert! With Facebook/Instagram having over 1.73 billion daily users it is important to retarget them on those platforms!