What is it?
Search marketing is about being there when the consumer needs you. It’s a strategy used to generate more qualified visitors to your website and drive action. Search Engine Marketing, Search Marketing, SEM, CPC, PPC…it has many names.
It means placing your information directly in front of consumers at the exact time they are searching for your products and services. It’s the process of gaining traffic and visibility through paid efforts.
“Using digital marketing mediums, such as paid search, Google Display Advertising, and Facebook Advertising have generated even greater success for all of our various marketing campaigns. More traffic than ever is being driven right to our website. Our providers have definitely noticed the difference as well. What’s even better is it’s all extremely measurable. In the day and age where return on investment is key, it’s incredible to see results. Being able to rely on MCS for all of our digital needs has made the entire digital marketing process less overwhelming and easy to manage.”
-Linda Burt, Vice President of Quality & Community Services – St. Margaret’s Health