St. Margaret’s HealthyYou Magazine is a quarterly publication that gets mailed to a targeted audience and distributed to the health system’s many area locations and partners. The purpose for which it was developed and implemented into St. Margaret’s marketing strategy was two-fold. First, the magazines serve as a regular, more personal communication piece with the health system’s primary target audience. Secondly, the publication allows St. Margaret’s to provide helpful, relevant and timely, health-related content—many times with its own doctors and medical staff as the experts in their field.
MCS Advertising works closely with the marketing team at St. Margaret’s, who in turn work internally with their medical staff, to choose the most suitable article topics for each issue and season. These articles often relate to today’s latest health trends and news, as well as the latest advancements and happenings at St. Margaret’s. MCS then takes the collaborative work from concept to creation by providing everything from copywriting, editing, photography and graphic design to printing, mail list development and mailing.
When all these elements come together, the result is an eye-catching, tasteful piece that offers a light, interesting and often times, helpful read.