MCS Advertising’s Conquest Program is not only a great tool for reaching new customers, but if you have a previous-customer list in your arsenal, it can also be an effective tool for getting old customers to come back. For the Illinois Valley and Mendota Area YMCA’s, this approach worked well.
Having already had a database of previous members’ mailing addresses, and many times emails, the YMCA was able to provide MCS with this data and in turn, we were able to append a more substantial email list from it.
We then put together a campaign that would inform previous members about everything that is new and improved at their local YMCA’s, including numerous added membership benefits, and an enticing “no joiner fees” offer. Those that engaged with this email campaign were tracked by MCS and also sent a direct mail postcard including similar content so that the YMCA would stay top-of-mind. All the while, the entire email list was being targeted with related ads in their Facebook newsfeeds for another layer of communication.
This process was applied twice per month for 3 consecutive months to ensure the best results from the campaign.