The LaSalle County Visitor Guide is the official publication designed and distributed for the county. The guide provides visitors with information on all that the area has to offer, along with some editorial on current happenings and a bit of local history. The publication is distributed through vendors outside of the area, such as CTM and TIC’s, and through various visitor centers and businesses within LaSalle County.

MCS Advertising works alongside the LaSalle County Tourism Board and Coalition by attending their monthly meetings and by getting input on article topics and the cover from the guide committee members. Besides designing the guide and the maps included in it, MCS provides everything for this publication from cover to cover – acquiring photographs, research and copywriting, obtaining and compiling event calendars and other information from the area’s municipalities and attractions, and editing.

MCS also procures ad sales and designs many of them for each client. Last, but not least, MCS distributes the guides to the various locations throughout the year.