Business Signage: Your Quietest Employee with the Loudest Voice

Did you know that 8 out of 10 consumers said they had entered a business for the first time because of its signage alone? If you really think about it, your signs are an extension of your staff. After all, they do many of the things employees do, such as directing consumers to products and services, providing information on them, advertising promotions or sales, and the like. As such, the design, effectiveness, location and presentation can greatly impact the success of your business and marketing efforts.

MCS printing signage

Effective Signage Can Help Your Business in Several Ways:

Branding and Visibility

Customers are much more likely to patronize a familiar business. Eye-catching, strategically located signage promote consumer brand recognition and recall.


Help highlight what sets your business and/or its products and services apart from the competition.


Displaying promotions are not the only purpose for signage. Signs should also be used for wayfinding, safety, beautification/decoration, and the like.

If you’re still not sure whether you should invest in professional, attention-grabbing signage for your business, or replacing your dated, old or damaged existing signage, below are a few more reasons to consider.

Benefits Over Other Forms of Marketing:
  • Cost Effective: With most of the cost being up-front from design, production and installation, with few further costs incurring beyond that, business signage is one of the most cost-effective marketing mediums.
  • Constant: Once installed or displayed, your business’s signage works for you 24 hours a day, seven days a week and 365 days a year.
  • Variety: You can get quite creative! There are many options when it comes to materials, application and design.

Speaking of “variety,” being a full-service marketing firm, MCS can help plan, design, produce and even install your business signage. In our 28 years of experience, we have learned a thing or two about what not only makes signage attractive, but effective as well. Here are just a few of our many offerings.

If you don’t see exactly what you’re looking for here, set-up a free consultation with us, chances are we have a solution for you and your business!

MCS Advertising Large Format Offerings


  • Choose from Durable Vinyl, Weather-Proof material, Fabric, Canvas, or Mesh. Great for a variety of applications, including both indoor and outdoor uses.
  • Banner Stands and Lightweight Vertical Banners


  • Heavyweight Paper Posters – Economical and ideal for indoor signage or framed marketing materials.


  • Coroplast – Better known as yard signs.
  • Foamcore – For more sturdy, durable indoor presentations and signage.
  • PVC or Sintra – Both plastic materials that are even more durable than foamcore and can be used for both indoor and outdoor displays, as well as more long-term applications, such as wayfinding signage.
  • Heavy Duty Aluminum – Perfect for outdoor use and can be mounted using posts or frames.
  • Polystyrene – Swappable sign inserts capable of withstanding the elements make this material great for indoor or outdoor sign frames.
  • Backlite – Outdoor signage that refracts back lighting for visibility at night.


  • Low-Tac Wall Fabric Banner – Ideal for printed wall graphics, this material adheres to most smooth surfaces, such as drywall, plaster, panels, doors and more.
  • Perforated, View-Thru Window Clings – One-way view (50% visibility), outdoor or indoor use and prints on one side. Great for storefront windows, creating privacy or even vehicle windows.
  • Floor Graphics – Anti-slip floor advertising for most flat surfaces, such as concrete, wood, tiles, counters and more.


Ask us about our dry-erase finishes that can give some signage, such as PVC, dry-erase capabilities.

Let's get to work.