MCS Advertising’s Conquest Program is a great way to deliver your message to those who are most interested in your product or service offering. The program is an ideal mix of email, Facebook and traditional direct mail marketing and can help you identify who is most likely to act on your call to action.
When a newer, less-established St. Margaret’s OB/GYN doctor needed to get his name out to the communities surrounding his two practice locations, our Conquest Program was the perfect strategy to use. The campaign was able to target women of a specific age-range and income level in two defined geographic areas that are relevant to his practice locations. As part of the Conquest Program process, MCS developed a targeted email list for the identified demographics and designed an email campaign introducing the doctor and his service offerings at both locations.
The engagements that took place during this email campaign was tracked by MCS so that we could determine who would receive a postcard mailing with a complementary design and message to the email. All the while, this same “intent to buy” list that is targeted via email and postcards was also being targeted in their respective Facebook newsfeeds—reinforcing the campaign message.
The Conquest Program is never a “one and done” approach. We take this process and implement it twice per month for a period of 3 to 6 months per campaign. So, in summary, this approach allows us to reach a very targeted list of individuals to begin with and further hone in on those that are most interested in the campaign message—thus improving our clients’ return on their investment.